Scrabble and UFO to roll out 3D IL matches in theatres

Scrabble Entertainment which have more than 160 DCI compliant digital screens across India and over 60 3D enabled screens have joined hands with UFO Moviez India Ltd., India's largest Digital Satellite Cinema Network with more than 1800 installations across India for taking the IPL Matches in 3-D format to more than 100 key screens across all the leading multiplexes such as PVR, INOX, CINEMAX, FAME, FUN MULTIPLEX, E-SQUARE, etc throughout India.

0n 21st of April, 2010, over hundred 3D enabled screens across India will witness IPL live in cinemas. Mumbai, Delhi, Rajkot, Raipur, Ahmedabad, Amritsar, Anand, Gurgaon, Jaipur, Kolkata, Nagpur, Nasik, Noida and Pune would be among some of the first cities to witness history in the making.

Kapil Agarwal, Joint Managing Director, UFO Moviez India Ltd. said, "This is the first time in the history of sports and cinema that an event of this magnitude will be shown live in more than 100 screens in 3-D format. We are privileged to be pioneering this path breaking initiative and look forward to more such trailblazing innovations. IPL matches in the 3D format will be a visual treat for cricket lovers. This year due to lack of time we are showcasing the 3-D matches only in the already 3-D ready screens of Scrabble,

This unique combination of sports and cinema is set to usher in a new era in cinema entertainment.