Idea [v] The Player to get a massive launch

India's one of the hippest channels Channel [V] is all set to launch the father of all the reality shows Idea [v] The Player with the prize money of 10 million.

As per reports, the channel has already started the extensive promotion of the show. engaged with over 4.5 lakh unique visitors through a huge online exercise that finally culminated in the largest congregation of supporters for The Player.

The channel even ran an online contest where viewers had a chance to participate and win upto Rs 5 Lacs.

The channel has also tied up with with Twentieth Century Fox Film Corporation for the reality show. The show is a trademark of FOX.

Channel [V]'s The Player will be aired from Saturday at 7pm