Ignitee to put Essar Steel Hypermart online

Essar Steel, one of the world's leading steelmakers ” with operations spread across Asia and North America ” has chosen Ignitee Digital Solutions as their online agency. Ignitee, among India's digital-marketing leaders, will develop Essar Steel Hypermart's website, which will provide up-to-the-minute information about commodity prices, and incorporate Essar's loyalty programme.

Jyotindra Bagwadkar, Ignitee's technology head, said that his company had taken careful stock of the project-delivery mechanism before customising a solution. "The solution will make life easier for Essar Steel Hypermart and its customers," Bagwadkar said.

A deputy manager at Essar, Poulomi Pal, explained that the project had many intricate requirements.

"Ignitee put in its earnest efforts to understand and help us secure a better outcome," Pal said.

Ignitee's portfolio includes website assignments for the ministry of tourism, Tata Building India, Aircel, Reliance Life Insurance, and the Dubai-Based Continental Coffee.