Satyajit Sen becomes the CEO of ZenithOptimedia

ZenithOptimedia has elevated Satyajit Sen, Managing Director - North, as CEO. Whereas, Ambika Srivastava will continue to guide the agency in her new role as Chairperson, in addition to her other major duty as Chairperson of Vivaki Media Exchange.

According to the reports, India is a strategic market both for businesses and brands worldwide and ZenithOptimedia's client acquisitions testify to the confidence the media agency enjoys in the market.

With the addition of Usha International business to its client roster, ZenithOptimedia India has reached $100-million mark for new business acquisition for 2009.