IKEA India’s festive spot embraces spontaneity in new campaign

As India gears up for the festive season, IKEA India's new campaign, "Make Room for All Things Festive," captures the magic of unplanned moments that make celebrations truly special.

Developed by Leo Burnett, the campaign film showcases a young couple planning their festive party. While they have a checklist – from cleaning to decorating – the real joy unfolds through unexpected twists, like impromptu ghazal singing and a spontaneous group selfie on the couch.

The campaign highlights how IKEA's adaptable and affordable furniture can transform to accommodate any festive need. A cocktail glass becomes a mithai bowl, an armchair transforms into a selfie zone, a lamp becomes a karaoke mic, and a bed can host both cozy sleep-overs and vibrant mehendi parties.

"Festivals are about togetherness and cherished memories with loved ones," said Anna Ohlin, Country Marketing Manager, IKEA India. "Our campaign shows how IKEA products can adapt to unexpected moments, making your home festive-ready for anything."

Rajeev Rakshit, Executive Director, Leo Burnett India, said, “The campaign captures how Indian festivities truly unfold—plans are made, but the real magic happens when the unexpected takes over. IKEA is there through it all, not by changing the way people celebrate, but by being a natural part of every spontaneous moment. It’s a celebration of how homes come to life during the festive season.”

Credits:

Agency - Leo Burnett

Rajdeepak Das - Chief Creative Officer - Publicis Groupe South Asia and Chairman - Leo Burnett South Asia

Amitesh Rao, CEO South Asia, Leo Burnett, Publicis Health, Publicis Business

Creative -

● Vikram Pandey - Chief Creative Officer

● Pravin Sutar - National Creative Director

● Sandeep Iyer - Executive Creative Director

● Jamuna Poovaiah - Associate Executive Creative Director

● Sanjeev Tripathi - Creative Director

● Niharika Mishra - Creative Director

● Sreemoyee Choudhury - Senior Copywriter

● Akhil Rajan - Art Director

Account Management -

● Rajeev Rakshit - Executive Director

● Bhawana Choudhary - Senior Vice President

● Anahita Brar - Associate Vice President

● Shreyash Goenka - Brand Services Partner

Anisha Gupta – Senior Brand Servies Associate
Rishi Jain - Brand Services Associate
Strategy -

● Anirban Roy, Chief Strategy Officer, Leo Burnett South Asia

● Mittu Torka - Executive Vice President, Strategy

Production House - Oink Films

● Ryan Mendonca - Director

● Bang Bang – Production house

Also Read: IKEA India says 'It’s time to sleep beautifully' in new ad campaign