Indiaplaza launches Sports store, increases Lifestyle Range

Indiaplaza.com, the company that pioneered online shopping in India since 1999, today announced the launch of its “Sports Store” as part of its Lifestyle segment.  Indiaplaza Sports store is an extension of its newly introduced lifestyle segment. The Sports store offers a wide range of sportswear and sports accessories and includes international brands of repute such as Artengo, Kalenji, Inesis, Quechua, to name a few. The store will feature over 5,000 products over 27 sporting verticals such as Cricket, Badminton, Golf, Hiking, Running, Fitness, Horse Riding, Roller Skating and so on.  

 

After becoming the most preferred shopping destination for Books and Mobiles, the entire sporting range on Indiaplaza is offered at very low prices and would be an added attraction for existing as well as new customers. Indiaplaza is the only ecommerce company that offers a loyalty program and customers can earn loyalty points for this category too. All products in this category would be delivered free of cost to customers across the country. This is an inaugural offer and Indiaplaza may continue this as an ongoing feature based on the positive response from customers.

 

S. Shriram, Head – Lifestyle at Indiaplaza said “We are thrilled to launch the sporting vertical at Indiaplaza.com. Currently, shoppers have to travel searching for their preferred products even for a simple chore such as jogging or running. Obviously, one wouldn’t want to wear just pyjamas or yoga wear for fitness activities and thus, we see an opportunity for shoppers to buy it online,”. Shriram added “Parents find it difficult to buy small equipments for their children such as Roller Skates. Now they can simply shop online at our portal.” Indiaplaza aims to achieve leadership position in this niche segment. https://www.indiaplaza.com/sports/