Indica launches CGI video for AddColorToYourLife campaign
Indica, the flagship hair color brand from FMCG leader CavinKare, has introduced a cutting-edge digital campaign to elevate its AddColorToYourLife initiative. This campaign centers around its recently launched Indica Natural & Nourish Crème Hair Color, a product designed with 30% less dye chemicals to offer a safer and more seamless solution for grey coverage.
With South Indian star Trisha Krishnan as its brand ambassador, Indica is bringing the new product to life through a visually striking CGI (Computer Generated Imagery) video. The video creatively highlights the transformative power of the hair color, depicting an interactive billboard where a girl’s long, grey hair transitions to vibrant, satin-shine shades of Natural Black, Dark Brown, and Burgundy with every swivel of the Indica Crème Hair Color pack. This imaginative visual experience reflects the brand’s effort to connect with modern consumers through engaging, immersive content.
Rajat Nanda, Business Head – Personal Care, CavinKare, shared his excitement about the campaign, stating: “We are thrilled to introduce this creative digital initiative for Indica. The new CGI video is designed to captivate today’s consumers with its powerful and immersive visuals. It vividly demonstrates how our Natural & Nourish Crème Hair Color transforms dull, grey hair into vibrant, satin-shine locks. This initiative not only showcases the product’s benefits but also speaks directly to the modern consumer, inspiring them to experience the difference for themselves.”
The launch of Indica Natural & Nourish Crème Hair Color marks the brand’s entry into the crème hair color category. Supported by a comprehensive 360-degree marketing campaign, this initiative underscores Indica’s commitment to innovation and its goal of empowering consumers to confidently embrace vibrant, nourished hair with products that prioritize safety and effectiveness.
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