INMA decodes strategy to choose CMS by news media companies

How news media companies can select the right technology and vendor for their content management system (CMS) is the topic of a new report released by the International News Media Association (INMA).

As per the report, changing how a news media company chooses a CMS will also change the relationship users have with it, suggesting that news publishers that broaden their teams to help decide what the CMS should provide will ultimately find themselves in a better position to leverage the technology.

Written by INMA Product Initiative Lead Jodie Hopperton, ‘How News Media Companies Should Choose a CMS’ is a step-by-step guide to identifying stakeholders, what they need from their CMS, and what steps they must take to ensure that every action and usage is considered.

Using case studies from Mediahuis in Belgium, Kölner Stadt-Anzeiger Digitale Medien in Germany, and Stuff in New Zealand, the report walks through the challenges, considerations, and processes of implementing a new CMS.

The report also provides critical user journeys that have been mapped out by the Google News Initiative (GNI) to help media organisations choose the right CMS with a six-part process for selecting both the technology and the provider that is best for their organisation.

According to Hopperton, ‘How News Media Companies Should Choose a CMS’ lays the foundation for publishers to better use the CMS Vendor Selection Tool developed by INMA and GNI.

Click here to download the report.