Interakt Digital Solutions aids Levi's to bring out the Diva in you online

Already 18,000 participants strong- and the credit goes jointly to Interakt Digital Solutions, JWT, Madison Media in tandem with Levi's-this campaign for designer wear by Tarun Tahilani (mascoted by Priyanka Chopra as spokesperson known for her alluring yet femininely sensual persona)- is marked by jeans which are for the bold and accentuates personal preference rather than fashionable trend as its criterion as stated by Ashish Bhalla, Interakt's VP-Globa Business Development.

Chopra shall be posing on the interactive site , part of a virtual studio which enables each discerning Diva visiting the site to create a personal album. Further,online banners and direct mail attract traffic to the domain.

Additional features include downloads of Chopra's real shoots as wallpapers for your desktop. With Chopra as the mascot, the team maintains she leverages a touch of the high life of glamour and star finish to the campaign.