Its DOUBLE GOLD at "Think Negative Contest"

For the first time since its inception 4 years back by Dainik Bhaskar, "Think Negative Contest" two entries have won the Gold Award this year. The Gold award has gone to Srijan Advertising of Bhopal and Kreative Idea of Ahmedabad.

With the completion of 4 years, few add-ons in the contest was quiet obvious as this year the contest was also opened for the amateurs as a special category. The contest accepted entries, both in Hindi and English.

Among the judges were, Satbir Singh - EURO RSCG, Abhijit Avasthi, Mark Benjamin and Sachin Kamble - OGILVY & MATHER, Manish Bhatt and Raghu Bhatt - Contract Advertising.

Bhaskar group's agency - Euro RSCG developed some superb creative idea for the contest this year. They created this 'Idea Baba' - a figure that symbolizes the belief system of people in this country. He spoke of the power of ideas to cure AIDS.

Sanjeev Kotnala, VP MarComm at Bhaskar Group said, "A successful fourth year in a row is an achievement in itself. With more than 300 plus entries this year, the contest had a myriad range of creativity. We hope for Idea Baba's words to ring true and pass on our message to our readers creatively and effectively. We hope for this contest to reach out to everyone so that AIDS can be effectively eradicated from this country. As always our commitment towards our readers remains absolute"

However, one thing which was common like last year was that the winner was from regional agency which itself speaks volume about the talent that is there in abundance to be exploited.