Jaya Jamrani rejoins Castrol to Lead Global Car Marketing

Jaya Jamrani has rejoined Castrol as VP of Global Marketing - Cars

In her previous position at Castrol, Jaya Jamrani was the VP -  Marketing for India & South Asia and a member of the management team. A graduate of IIM Lucknow, Jamrani took a year-long break to explore creative pursuits. She has now returned to Castrol in a global role as Vice President of Global Marketing-Cars.

Previously, as Vice-President-Marketing for India and South Asia at Castrol, she spearheaded the marketing strategy across various business segments, including forging crucial partnerships for growth.

With nearly two decades of experience and a deep understanding of evolving consumer preferences, Jamrani has led impactful campaigns for Castrol India. The #BadhteRahoAage campaign, which celebrated truckers who chose Castrol CRB TURBOMAX, was a significant milestone for Castrol in its commitment to the progress of truckers.

She has also overseen prominent campaigns like Castrol CRB Truck, Castrol Super Mechanic, and has successfully forged media and content partnerships, including Castrol Active Scooter Girl in the City and Castrol POWER1 Roadies. Additionally, she has steered strategic alliances like the Castrol-3M collaboration.

Also Read: Jaya Jamrani appointed vice president – marketing at Castrol India