Jio Cinema appoints Vivek Srivastava as EVP & Business Head

Jio Cinema has appointed Vivek Srivastava, former Head - Growth & Business Management at Amazon Prime Video as the EVP & Business Head for Jio Cinema Hindi Entertainment. Srivastava became associated with Prime Video in February 2022 as the Head of Partnerships and in the year 2023, he was elevated as the head of Prime Video channels in India. Before joining Prime Video, he served in Times Network for more than a tenure of seven years and was the President if digital and broadcast there. He has also worked in companies such as Kantar and TAM. and  was associated with Viacom18 for more than six years as head-digital and commercial for Colors.