JWT gets Whyte & Mackay account

JWT will work on the categories like luxury brands portfolio, including Whyte & Mackay scotch, Isle of Jura (single malt) and Dalmore. JWT has now become the creative partner and it will be responsible for building an integrated strategy for the brands under W&M.

The other brands that come under W&M include Glayva, Fettercairn and Vladivar vodka. It also owns several other Scotch whisky brands such as Mackinlays, John Barr, Cluny and Claymore.

JWT also handles UB Group owned liquor brand Black Dog's account. The creative agency also released the Recently, Relax and unwind campaign for Black Dog.