Emami coming up with Edible oil

Emami's edible oil will be available in 5 varieties ' Sunflower, Soya, Palm, Mustard and Blended oil.

The brand will market the company's maiden foray into the Rs 5, 000 crore retail edible oil market.

Emami has also finalized the celebrities form the Bollywood and Cricket journo to endorse the brand - edible oil. The names of the celebrities are not mentioned.

The group editor, Emami Group, Aditya Agrawal said, "We will go all out in the edible oil market with consumer schemes to promote its sales. It is going to be a major revenue stream for us in the future."