Karan Johar & Ananya Panday add glamour to cooking with Rajdhani Besan

Food is the great unifier—it brings people together, transcending status and wealth. Rajdhani Foods captures this sentiment beautifully with its new campaign starring Bollywood’s favorite duo, Karan Johar and Ananya Panday, to promote Rajdhani Besan.

The campaign showcases the two stars indulging in a moment of simplicity: enjoying crispy pakode made with Rajdhani Besan, proving that no matter how big or glamorous a person’s life, the joy of good food remains unparalleled.

Speaking about the association, Chetan Jain, Managing Director at Rajdhani Besan, “Our aim was to highlight the idea that taste is above everything else. Food is the one thing that bridges gaps, connects generations, and creates memories. By choosing Karan and Ananya, we’re celebrating the universal love for food in a relatable yet glamorous way.”

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The campaign also serves as a reminder of the importance of tradition in today’s fast-paced world. Whether it’s a festive occasion or a rainy day, the timeless appeal of Rajdhani Besan shines through in every bite.

Rajdhani Foods’ legacy, built on quality and trust since 1966, continues to inspire families across India to turn everyday moments into celebrations. With Johar and Panday leading the charge, the brand has taken a bold step in positioning itself as not just a household name but also a lifestyle choice.