Kareena is Sony Ericsson's face for Xperia

Kareena and Xperia ” a diva and her ultimate sexy high-end handset ” how much more sizzling can "make believe' get to be? After the size-zero actress made many lust for the Sony Vaio slim laptops, it's now turn for Sony's Xperia range to experience the power of sexy marketing!

Kareena is Sony Ericsson's face in India as the brand ambassador, a responsibility that is making gorgeous Bebo a "very happy" person. Her experiences with the new phone 'Xperia X10 has also been admittedly thrilling. "Sony Ericsson truly represents the fusion of communication and entertainment in mobile device," a truthspeak from the talented actress for the smart phone that combines rich graphics with intelligent capabilities.

Firing dual salvos at one go ” Kareena and the new portfolio ” the brand aims to take entertainment and communication legacy to a transcendental plane. "The new portfolio will take communication entertainment to the next level," promised corporate Vice President & Head of Asia Pacific region for Sony Ericsson Mobile Communication, Hirokazu Ishizuka.

Sony Ericsson's exciting new range include the much awaited Xperia X10, Xperia X10 mini, Xperia X10 mini pro, Vivaz and Vivaz pro. Sony Ericsson and Kareena share a few traits: While the actress is today's youth-icon, the exciting new portfolio of phones is an icon for the youth today. Like Kareena, Xperia matches the level of energy, vibrancy, passion and fun.

Sony's new marketing strategy puts higher emphasis on marketing through social network, keeping in tune with the demands of today's go-getter customers. The brand also helps it endorser debut her social networking allowing her to stay abreast with the "rapidly growing digitally'evolved fan base over various social networking sites", announced Ishizuka.

No longer is a handset just a hand-held device for communication only, it has but evolved into a complete platform for social connectivity. Among the multitude of features in the phone, Sony has introduced signature applications like Mediascape and Timescape that enables the users to organize everything in their phone in a more intuitive way ”from checking out Facebook, Twitter, Emails, photos and texts in just one go to easy access to YouTube, PlayNow, and whatmore content from almost everywhere.

With the foray into the high-end mobile market segment, Sony Ericsson plans to eat into a considerable market share of Nokia, Blackberry and Apple, where for so long these brands have been calling the shots.