Karishma ties up with Media2win

Karishma Initiative (KI), a wholly-owned subsidiary of Lintas India Private Limited, has recently forged a partnership with Media2win, a digital marketing solution company. This partnership will allow the company to increase its focus on providing modified and holistic digital solutions to its clients.

Karishma Initiative delivers an array of media solutions to clients across all media, including television, print, radio, on ground activations and business consulting, among others. Media2win, on the other hand, offers complete digital marketing solutions like SEM, SEO, online display advertising, blog and community marketing, ORM, SMS and mobile marketing, among others.

Adgully took the opportunity to speak to Krishna Kumar, founder CEO of Media2win, about the development. "Karishma Initiative is part of a very large network. The company, however, lacked digital efficiency. We will therefore help them by providing their clients our specialised services," Kumar explained.

When asked how Media2win will benefit from this partnership, Kumar said, "There are certain services that only we provide. Tying up with Karishma Initiative will give us access to a larger customer base. Not only will we get the opportunity to work on a larger scale, but will also get the kind of exposure we need to grow."

"As for Krishna Initiative, they will get the advantage of having a digital service company working for them as partners. Besides, their clients would also get better quality services," he added.