Kartik Aaryan fronts IRUS Eyewear's 'Look Again' campaign for Gen Z

In a bid to challenge stereotypes and celebrate the multifaceted nature of today's youth, IRUS Eyewear has unveiled its latest campaign, 'Look Again,' featuring Bollywood heartthrob Kartik Aaryan. Conceptualized by Makani Creatives, the campaign aims to redefine perceptions associated with Gen Z, showcasing their depth, individuality, and impact on the world.

With a reputation for boldness and sophistication, IRUS Eyewear's 'Look Again' campaign seeks to resonate with the younger generation. The collaboration with Kartik Aaryan epitomizes the campaign's ethos of breaking stereotypes and embracing uniqueness.

Ronak Optics, the parent company of IRUS Eyewear, explains the inspiration behind the campaign: "Our new collection is not just about stylish frames; it's a statement of revolution in the eyewear industry. Kartik Aaryan's association reflects the bold and trendsetting essence of our campaign."

In the ad film, Kartik Aaryan addresses common misconceptions about today's youth, urging viewers to look beyond surface judgments and recognize their profound impact. The narrative underscores the depth and determination of Gen Z, subtly challenging viewers to reassess their perceptions.

Suchana Sarkar, Chief Brand Officer at Makani Creatives, emphasizes the campaign's alignment with IRUS Eyewear's brand identity: "At Makani Creatives, we aim to create campaigns that resonate with people's identities. 'Look Again' reinforces IRUS's commitment to authenticity and inclusivity."

The campaign, accompanied by a captivating ad film, invites viewers to reconsider their perceptions of Gen Z and applaud their unique contributions to society. With Kartik Aaryan as its ambassador, 'Look Again' promises to spark conversations and inspire a new perspective on today's youth.