Maruti Brezza launches 'More Power to Your Play' campaign ft. Kartik Aaryan

Maruti Suzuki India Limited (MSIL) has launched its all-new "More Power to Your Play" campaign for the Brezza, featuring Kartik Aaryan as the brand ambassador. Celebrating the Brezza’s legacy as India’s highest-selling compact SUV with over 12 lakh sales, the campaign seamlessly integrates the car’s bold, stylish persona with the individuality of its drivers.
Set against a dynamic backdrop of rugged landscapes and vibrant cityscapes, the campaign captures Kartik Aaryan showcasing how the Brezza complements his multifaceted lifestyle. Whether navigating city streets or exploring beyond, the Brezza adapts effortlessly, becoming an extension of his personality.

Speaking on the campaign, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said: “Our campaign highlights the Brezza as the ideal partner for young, dynamic individuals who want a vehicle that resonates with their personality. Kartik Aaryan, with his charm and relatability, is the perfect face for Brezza, appealing to a generation that seeks both style and capability. The Brezza’s success, including its strong appeal among first-time buyers, is a testament to its unique positioning in the market.”

Highlighting the Brezza’s innovative features, the campaign showcases the vehicle’s next-generation K-series 1.5L Dual Jet, Dual VVT engine with Progressive Smart Hybrid Technology, ensuring a powerful yet efficient performance.

Kartik Aaryan shared: “The Brezza embodies the free-spirited energy of today’s youth. The campaign’s tagline, 'More Power to Your Play,' reflects the vibrant, authentic way we live life. From its bold design to its cutting-edge features, the Brezza is not just a car – it’s a statement.”
The campaign, amplified across television, digital, outdoor, and social media platforms, emphasizes the Brezza’s commanding presence and versatility. With over 36% of its customers being first-time buyers, the Brezza continues to resonate strongly with young, aspirational Indians.