Kate Rouch Joins OpenAI as First Chief Marketing Officer

Kate Rouch has been named OpenAI's inaugural Chief Marketing Officer (CMO). In this capacity, she will oversee marketing initiatives for OpenAI’s suite of offerings, including ChatGPT, catering to both individual users and business clients. Rouch will officially assume her position on December 10.

Beginning her professional journey as a consultant at The Bridgespan Group, Rouch later joined Meta, where she dedicated over a decade. During her tenure as Vice President and Global Head of Brand and Product Marketing, she spearheaded promotional strategies for platforms like Instagram, WhatsApp, Messenger, and Facebook.

With experience spanning diverse industries—from cryptocurrency at Coinbase to social media at Meta—Rouch brings valuable expertise to OpenAI as it embarks on a pivotal phase of growth.