Kedia Homes leading advertiser on Radio during Jul-Sept’23: TAM AdEx

Radio Ad Volumes during Apr-Jun’23 and Jul-Sept’23 witnessed growth of 4% and 6%, respectively, compared to Jan-Mar’23, as per TAM AdEx’s quarterly report on Radio Advertising in Jul-Sept’23. Also, Jul-Sept’23 observed growth in ad volumes by 7% on Radio Advertising compared to Jul-Sept’22.

The Services Sector retained its 1st position with 34% share of the ad volumes during Jul-Sept’23 over Apr-Jun’23 on Radio Advertising. The Top 10 sectors collectively added 89% share of the ad volumes in Jul-Sept’23. Education Sector descended to 6th position with 6% share of ad volumes compared to 2nd position in Apr-Jun’23.

Properties/ Real Estates and Hospital/ Clinics retained their 1st and 2nd positions during Jul-Sept’23 over Apr-Jun’23 on Radio Advertising. Life Insurance and Ret Cars were new entrants in the Top 10 list of categories in Jul-Sept’23 compared to Apr-Jun’23. The Top 10 categories together accounted for 53% share of ad volumes on Radio Advertising during Jul-Sept’23.

Kedia Homes was the leading advertiser during Jul-Sept’23, retaining its 1st position. During Jul-Sept’23, the Top 10 advertisers together covered 15% share of ad volumes on Radio Advertising. LIC of India ascended to the 2nd position in Jul-Sept’23 compared to its 6th position in Apr-Jun’23. Union Bank of India, Patanjali Ayurved and Tata Motors entered the Top 10 list of advertisers in Jul-Sept’23 over Apr-Jun’23. Over 2.9k+ exclusive advertisers were present during Jul-Sept’23 compared to Apr-Jun’23.

Kedia Sezasthan was the leading brand in Jul-Sept’23. Kedia Sezasthan and Vimal Pan Masala retained their 1st and 2nd positions in Jul-Sept’23 over Apr-Jun’23 on Radio Advertising. Out of the Top 10 brands present in Jul-Sept’23, two of them belonged to Life Insurance Corporation of India. Magics Hair Care was an exclusive brand that entered the Top 10 brand list and secured 7th position in Jul-Sept’23 over Apr-Jun’23.

Over 160+ Categories registered positive growth. Properties/ Real Estates among categories witnessed highest increase in Ad secondages with growth of 25%, followed by Cars with 55% growth during Jul-Sept’23 compared to Apr-Jun’23. In terms of growth %, Computer Printers category witnessed highest growth % among the Top 10, that is, 180x in Jul-Sept’23.

Compared to Apr-Jun’23, Gujarat and Maharashtra retained their 1st and 2nd positions with 20% and 17% share of ad volumes, respectively, in Jul-Sept’23. The Top 5 States together contributed 67% share of ad volumes in Jul-Sept’23. Jaipur retained its 1st position with 11% share of ad volumes in Jul-Sept’23 compared to Apr-Jun’23. Also, the Top 10 cities together covered 70% share of ad volumes in Jul-Sept’23.

Evening was the most preferred time-band on Radio, followed by Morning and Afternoon time-bands on Radio Advertising. Evening & Morning time bands together added 69% share of ad volumes.

Ad Commercials with 20-40 seconds was most preferred for advertising on Radio during both the periods – Jul-Sept’23 and Jul-Sept’22. Together, 20-40 seconds and <20 seconds ad size added 94% share of the ad volumes on Radio Advertising.