#KFBeerUp Comes to Delhi

The Delhi #KFBeerUp, a unique Twitter led on-ground initiative by Kingfisher that marries the virtual world with the real, proved to be a cracker of an event with more than 50 Kingfisher fans marking their presence and living the Good Times at Spasso Club & Lounge, Saket.

The Delhi edition of the #KFBeerUp took place today at Spasso Club & Lounge, (Saket) through an action packed endeavor with band performances, standup comedy acts, beer games, live tweeting on the twitter wall and of course with unlimited Kingfisher and food!

ReggaeRajahs ' the veteran, groovy rock band was seen enthralling the fans with some of their signature best songs. Gursimran Khamba aka @gkhamba, the new breed of witty entertainer portrayed his amusing best with slapstick comedy and shared some intense pearls of wisdom.

Participating consumers were seen having a good time, as they played fun beer games and tweeted live on the giant twitter screens, from the scene of action.

An excited fan said, "Kingfisher truly is the King of Good Times! Had always heard of their Good Times tag but got to experience it in real! The #KFBeerUp rocks and looking forward to the next one in Delhi! Oolalaleo¦."

Commenting on the initiative, Samar Singh Sheikhawat, Senior Vice President Marketing, United Breweries Ltd said, "Kingfisher believes that twitter can be used beyond the virtual space and #KFBeerUp has added a new meaning to "experiential marketing'. The objective is to create a channel in the online world where consumers can get together on the GOOD TIMES platform."

He further added "Initially the #KFBeerUp digital activation was brought to an on-ground activity to engage with consumers in a meaningful manner. It has now grown into a full blown event with music and entertainment acts, a clear indication of its growing popularity."