Percept - MASH advertising adds Phillips business

MASH advertising added the much awaited Philips account to its client portfolio this March 2012. The fact that Phillips has moved its business outside the Global alignment of DDB Mudra for the first time makes this win a significant one. The account size is estimated over 15 crores.

Winning the account commented Amitabha Lahiri, Chief Executive Officer, MASH Advertising said, "We are truly delighted to add a Phillips to our roster. After all, an entire generation in this country had grown up with this brand. The residual Brand Equity will of course be useful to rekindle a favourable predisposition amongst a much younger Target group."

Elaborated R. Mahendran ' President & Business Head of Conplex International limited ' Sole Distributor of Phillips in India, "We saw the differentiated approach from Percept in both Strategy & creative. They were truly tailor-made for the respective target groups. And that really was the clincher."

With commendable commitment, immense knowledge and hard work, team MASH Advertising is all set to take the game for Philips to another level and meet the desired goals and objectives with their expertise in the advertising industry.