KFC unveils new boneless range in latest campaign

KFC India has launched an exciting new campaign for its Boneless Range, promising effortless indulgence with an easy-to-follow eating ritual: “Pick, Pop, Dip, Strip.”
In today’s fast-paced world, convenience is key. Whether it’s ordering food in minutes, tapping to pay, or shopping online in the middle of meetings, ease defines modern lifestyles. KFC is bringing that same effortless experience to chicken cravings with its finger lickin’ good Boneless Range.
Aparna Bhawal, CMO, KFC India & Partner Countries, stated: “KFC’s Boneless range is a favorite among chicken lovers—be it for the irresistible crunch or the easy-to-eat format. It’s perfect for every occasion, age group, and group size. Our new campaign creatively highlights how effortless indulgence can be with our Boneless Range. The eating ritual—‘Pick, Pop, Dip, Strip’—makes snacking on KFC’s Boneless Chicken Strips and Chicken Popcorn truly EPIC.”

The Campaign Film: An EPIC Loop of Flavor
The campaign film features two friends at a KFC restaurant indulging in hot, crispy Boneless Chicken Strips and Chicken Popcorn. As they Pick, Pop, Dip, and Strip, they find themselves in a flavorful loop of crunchy, juicy bites. The film plays on a cleverly edited loop, making viewers wonder if the video is glitching—or if the experience is just that irresistible!
Anusheela Saha, National Creative Director & Head of Design, FCB India, shared: “We wanted to introduce a fun eating ritual for the Boneless Range, making it even more engaging. The concept of an EPIC loop felt perfect, blurring the lines between content consumption and snacking habits.”

Udayan Chakravarty, National Creative Director, FCB India, added: “Once you start eating KFC’s Boneless range, you really can’t stop! That insight inspired us to create a campaign that mirrors the experience—just like you get stuck in a content loop, you’ll find yourself in an EPIC loop of flavor.”
Starting at just Rs.99/-, KFC’s Boneless Range offers two delicious options:
• Boneless Chicken Strips: Crispy, tender, and flavorful, perfect for dipping into Tandoori or Nashville sauce.
• Chicken Popcorn: Bite-sized, juicy, and packed with KFC’s signature crunch—just Pick and Pop for instant satisfaction.
Campaign Rollout
The campaign will be featured across TV, digital platforms, and a robust 360-degree media plan to maximize reach and engagement.

Agency Creds:

• Agency: FCB India
• Group CEO, FCB Group India & South Asia: Dheeraj Sinha
• Account Management:
o CEO, FCB India:Ashima Mehra
o Executive Vice President:Anupam Chauhan
o Vice President:Sunaina Kapoor
o Brand Service Director: Priyanka Balasubramanian
o Management Trainee:Tanishka Sahay

• Creative:
o CCO, FCB India:Mayuresh Dubhashi
o National Creative Director:Anusheela Saha
o National Creative Director:Udayan Chakravarty
o Executive Creative Director:Abhishek Deshwal
o Group Creative Director:Kshitij Chandel
o Senior Creative Director:Avinash Bajaj

• Planning:
o Chief Strategy Officer - Strategic Planning:Punit Singh
o Vice President - Strategic Planning:Pratyush Sharma

KFC’s Boneless Range is here to redefine chicken indulgence—soch less, enjoy more, and get stuck in an EPIC loop of deliciousness!