Khloe Kardashian signs with Elon Musk's X for video podcast

Khloe Kardashian is taking her talents to social media! The reality TV star has inked a deal with Elon Musk's platform, X, to host a new video podcast series launching this fall.
This move is a strategic one for both parties. X, under Musk's leadership, has been prioritizing video content and creator partnerships. Khloe Kardashian brings a massive audience to the table, with 30 million followers on X and a whopping 309 million on Instagram. Her global reach and relatability are expected to attract viewers and solidify X's position in the video space.
Originals on X: Empowering creators
The Kardashian podcast will be part of X's "Originals on X" initiative, which allows creators to maintain ownership of their content while offering X a 24-hour exclusivity window. This aligns with X's commitment to empowering creators and fostering a thriving video ecosystem.
Details about the podcast are still under wraps, but it's expected to showcase Khloe Kardashian's signature wit and relatability. The show will reportedly tackle a variety of topics, "from the everyday to the ever absurd," offering viewers a mix of lighthearted fun and insightful conversations.
This deal with Kardashian comes on the heels of X's recent acquisitions of sports content, including the documentary series "The Offseason" and Olympic highlights. X has also been actively courting creators with shows hosted by Jim Rome and Tulsi Gabbard. The addition of a Kardashian podcast further diversifies X's content library and caters to a broader audience.
Overall, this partnership between Khloe Kardashian and X is a win-win. Kardashian gains a new platform to connect with her fans, while X strengthens its position in the video content game.