à  KODA Auto India registers a growth of 60% in March 2012

Thomas Kuehl, Brand Head - à  KODA Auto India, Member of the Board, Sales & Marketing, "Globally, 2011 has been an exceptional year for à  KODA and India has played a key role in that growth and will continue to contribute to the global growth and development of the brand. The surge in sales within the Indian market is further testament to the strong values and aspirational image the brand commands in India. The Rapid continues to be the bestseller which is an important element of the growth strategy in India and globally."

à  KODA's success in India, especially with its saloon, Rapid, was an important component of the annual press conference that took place in Prague on 21st March, 2012. Today, India is being considered as an important centre of growth since the company's entry in the Indian market more than ten years ago. Under its "2018 Growth Strategy", à  KODA aims to increase its global sales markedly to at least 1.5 million per year.

In March, à  KODA Auto India appointed renowned advertising agency Bartle Bogle Hegarty (BBH) to develop their creative communications strategy. As part of the mandate, BBH now handles à  KODA's corporate initiatives, new launches and the entire portfolio including Fabia, Laura, Yeti, Superb and the newly launched Rapid.

à  KODA is working on their dealership network and after-sales service to enhance customer experience while reaching out to a larger section of customers across the country. à  KODA currently has over 100 dealerships in India.