Jury meets to select the winners of the 9th Mirchi KAAN Awards

Ad gurus met to select the best radio ads of 2011 for the 9th Mirchi KAAN Awards. The 9th edition of the Kaan Awards had an unprecedented response. There were a record 300 entries, a 50% jump over last year. The number of agencies participating doubled to 33 agencies. And the number of entries for the Best Use of Radio as a Medium saw a tripling of entries to a record 31. Entries were spread across 15 categories, ranging from food to cosmetics.

The winners will be felicitated at a gala event hosted by the inimitable Cyrus Broacha on 17th April at Comedy Store, Phoenix Mills.

The Mirchi KAAN Awards was introduced in 2004 to celebrate creativity in the challenging and evolving field of radio advertising. Over the years it has recognised and honoured ground-breaking and original radio campaigns.

Speaking about the 9th Mirchi KAAN Awards, GG Jayanta, National Marketing Head ' Radio Mirchi, said, "Every year the stakes get higher. In our 9th edition, the entries and the number of participating agencies have doubled. This is a testament to the prestige that winning a KAAN award gives. I thank the jury for having taken the time out of their busy schedule and selecting the winning entries".

The eminent jury included stalwarts like Pratap Suthan, Priti Nair, Amit Akali, Malvika Mehra, Manohar Nayak, Josy Paul, Rekha Nigam, Deepa Krishnan, Ramanuj Shastry, Tista Sen, Sonal Dabral and Ravi Deshpande.

Sharing their thoughts about the quality of entries received this year, the honourable jury members commented:

This year the theme of the Mirchi KAAN Awards' "Listen, Learn, Shine' focuses solely on the quality of work in the developing industry of radio advertising. Celebrated and renowned ad guru, Tony Hertz, will conduct a seminar on the art and craft of radio advertising for the aspirants from various ad agencies on 17th April as a build up to the Awards night. ET Now is the television partner and Afaqs.com is the digital partner of the 9th Mirchi KAAN Awards.