Konica Minolta teams up with Singham Again this Diwali

Konica Minolta, a global leader in advanced imaging and printing solutions, has announced its collaboration with the highly anticipated film Singham Again, directed by Rohit Shetty, set to release this Diwali 2024. This partnership will enhance Konica Minolta's campaign "We Power Your Growth," further establishing its legacy of industry-first initiatives through innovation, creativity, and cutting-edge brand experiences.
The collaboration will feature exclusive content from Ajay Devgn and Rohit Shetty, public contests, and narratives illustrating how Konica Minolta's technology aligns with the film's themes. Fans can expect exciting prizes, including exclusive Singham Again merchandise and unique meet-and-greet opportunities, alongside immersive experiences inspired by the upcoming movie.

Commenting on this strategic collaboration, Katsuhisa Asari, Managing Director of Konica Minolta Business Solutions India Pvt. Ltd., stated: “By aligning ourselves with such a franchise,we are creating meaningful connections with our audience through shared narratives of courage and creativity. This partnership positions us within a cultural phenomenon that commands attention across demographics. Our co-branded marketing efforts will utilize exclusive film footage and innovative digital content, ensuring our message resonates far beyond the theater experience.”
Mohit Kaval, Head of Marketing Communications & Brand Management at Konica Minolta Business Solutions India Pvt. Ltd., added: “We are proud to collaborate with Singham Again. Our state-of-the-art multi-functional peripherals and production print systems have played a pivotal role in enhancing the film's visual storytelling. This partnership showcases our innovative technology in action, empowering filmmakers and reinforcing our commitment to excellence.”

With a reputation for launching groundbreaking collective campaigns like PrintXpress and PowerHouse, Konica Minolta continues to lead the industry through creativity and bold partnerships.

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