L’Oréal elevates Aniket Basu to Chief Digital Officer, Consumer Products Division

L’Oréal has announced the promotion of Aniket Basu to Chief Digital Officer (CDO) of the Consumer Products Division. In this new role, Basu will spearhead digital transformation initiatives and drive innovative strategies to enhance consumer engagement across the division.

Basu has been instrumental at L’Oréal as the Digital Media Lead for South Asia Pacific, Middle East & North Africa, where his strategic vision and execution have consistently delivered enhanced digital experiences and growth.
He has also held senior positions at Essence (Singapore), lab.sea+india, and Wavemaker.

Also Read: L'Oréal Paris empowers women with record-breaking hair freedom campaign