Lady Raaj converts afternoons to hot interesting affairs

Women have continued to intrigue the male community, right since the day Adam set his eyes on Eve â€ the apple controversy, notwithstanding. This is a predicament that hasn't ebbed in all these thousands of years, though settings have changed tremendously. Nobody really knows how to please their woman¦

Taking this into account, the male-dominated world of entertainment wanted to check out if women too can prove to be equal or even better viewers than the male. Zee Cinema, the leader of the Hindi movie genre, took the bold innovative step and introduced the Lady Raaj â€ interesting break content exclusively designed for the women especially during weekdays from 12 noon to 4 pm.

And did Zee's idea click! Lady Raaj has been successful in enthralling the women viewers for nearly three weeks now. Lady Raaj's success stories on the channel's GRPs is enchanting. By grabbing at least four pairs of new eyeballs almost every single afternoon, the fanbase is growing by over 40% in this period since its launch. In its success ride, it has also surpassed heavyweight GECs like Colors, Star Plus, Sony and Imagine TV during the time band.

Be it Bollywood, Lifestyle, Health & Wellness or Astrology â€ Lady Raaj features experts from different fields who offer interesting tips on the specified topics to the viewers and all this while they also sat engrossed watching a film. This enlivens the movie-watching experience all the while enriching the viewers' knowledge on specific topics of interest. And the outcome also has at least one happy male! "We are extremely happy with the positive response to our exclusively designed content," said Mohan Gopinath, Business Head, Zee Cinema, adding, that the channel will try to better its efforts with more interesting concepts.

Reaching out to over 75% of the C&S households, Zee Cinema is the No. 1 Movie channel in the country and the No.2 Hindi mass channel.