Online ad-spends of edu & print are fastest growing

The highest growth rate in the ad-spend for online display advertisements is likely to be registered by education and print media with the rate expected to soar to 76%, suggests a study carried out by IAMAI and IMRB. The automobile sector is likely to show the second highest growth rate, at 46%, as product launches intensify. The figures reflect the fact that the web is steadily consolidating its position as an effective medium to target youth.

Indeed, India's online display advertising industry grew at 38% to touch Rs3250 million in FY 2008-09. The growth rate, however, is likely to settle down at 32%, taking the industry figure to Rs4300 million in FY 2009-10.

This study, which decoded the behaviour of internet advertisers and small-medium enterprises in India's online display advertising market, indicated that online publishers (26%) remain major contributors to this medium. Further, while major sectors have grown YOY, the BFSI sector has registered a slump from last year (25% to 17%).

For the FMCG sector and mobile-handset manufacturers, the internet has become a favourite tool for targeting youth. The 18-24 age group is the growth driver of internet in India.