Landor appoints Filiz Ciftci as new Business Director for Saudi Arabia

Filiz Ciftci, a branding and marketing expert with over 16 years of experience, has been appointed as the new Business Director for Saudi Arabia at Landor.
Ciftci brings a wealth of experience working with high-profile clients across the public and private sectors in the UK and the Middle East. Her portfolio includes projects for the UK government, Expo 2020, Emaar, Jumeirah Group, and Majid Al Futtaim.
Since joining Landor in 2019, Ciftci has led successful branding initiatives for major Saudi entities such as Saudia, MBC Shahid, and Aramco.
"Filiz's appointment signifies our commitment to excellence," said Mariagrazia De Angelis, General Manager at Landor Middle East and Africa. "We are confident that her expertise will propel our clients and our agency forward."
Ciftci expressed her enthusiasm for the new role, stating her commitment to "making a lasting impact on brands and communities in KSA."
With a strong educational background in marketing and brand management, Ciftci is known for her innovative approach and drive for excellence. Landor expects her appointment to bring fresh perspectives and strengthened expertise to their clients in Saudi Arabia.