Legrand launches ‘'Kamaal Ka Switch' campaign with Amaal Malik

Global electrical and digital building infrastructure leader, Legrand, has unveiled a new campaign, 'Kamaal Ka Switch', in collaboration with renowned music composer Amaal Malik. This campaign aims to reintroduce the Lyncus Range to a millennial audience through a vibrant music video showcasing the product's innovative features.

The Lyncus Range, originally launched in 2019, has undergone a revamp to align with evolving consumer preferences. The 'Kamaal Ka Switch' campaign encapsulates this evolution, blending modern aesthetics with cutting-edge technology.
The Lyncus Range stands out with its touch switches, pillow finish plates, and elegant design, setting it apart in the market. The touch dimmer and switches offer smooth functionality, while the unique pillow finish adds sophistication. The distinctive nose pinch design further enhances the user experience.

The "Kamaal ka Switch" music video features a simple yet engaging storyline. Amaal Malik receives a package containing Lyncus switches, inspiring him to compose a catchy song. The video showcases the seamless operation of the touch dimmer and switches, visually emphasizing the innovative features of the Lyncus Range.

The success of the "Kamaal ka Switch" campaign will be gauged primarily through social media impressions, with a significant focus on these platforms. Additionally, feedback from partners and market insights will help assess the impact of offline promotional activities.

Legrand aims to continue introducing innovative products, with the Lyncus Range being a prime example of their commitment. The company believes this campaign will strengthen its position in the home automation and electrical fittings industry.

Sameer Saxena, Marketing Director, Group Legrand India, expressed his excitement about the collaboration with Amaal Malik, stating: “We are thrilled to collaborate with Amaal Malik for the 'Kamaal ka Switch' campaign, a significant step in redefining how we connect with our audience. This campaign not only highlights the innovative features of our products but also reinforces our commitment to delivering exceptional customer experiences through engaging contemporary communication strategies. The tagline 'Upgrade to New' emphasizes the need for an upgrade to modern solutions, reflecting our focus on providing advanced and aesthetically pleasing electrical fittings that meet the evolving needs of our customers.”

Laxman Tari, Head of Brand & Digital Business, Group Legrand India, added: “Our approach to customer experience is centered on creating meaningful and engaging interactions with our audience, particularly the millennial demographic. The 'Kamaal ka Switch' campaign is a testament to this commitment, as we leverage a blend of digital platforms, out-of-home (OOH) advertising, and experiential activations to make a lasting impression.”

He further shared: “This multi-channel approach not only showcases the distinct advantages of our offerings but also solidifies Legrand's position as a leader in the home automation and electrical fittings industry."