Lenskart launches "Unbreakables" collection for Kids with quirky TVC

Lenskart, India's leading eyewear brand, has unveiled a new TV campaign introducing its innovative "Unbreakables" collection, designed specifically for kids.

The quirky ad showcases the durability of Unbreakables, highlighting their ability to withstand rough handling. The commercial opens with children playfully testing the limits of their glasses, demonstrating the frames' resistance to bending, twisting, and dropping.

"We understand parents' concerns about frequent damage to kids' glasses. Unbreakables offers a practical solution, combining style, comfort, and superior protection," said Peyush Bansal, Founder and CEO, Lenskart.

Key features of Unbreakables include:
- Durable frames designed for kids' active lifestyles
- Lightweight and comfortable designs
- Variety of playful colors and styles
- Long-lasting fit for growing children
The Unbreakables collection aims to provide parents with peace of mind, knowing their children's eyewear can keep up with their energetic lives.

Lenskart's latest campaign reinforces its commitment to innovative, customer-centric products.

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