Lenskart appoints Jaimit Doshi as Global Head of Marketing & CEO of Hustlr

Jaimit Doshi has joined Lenskart as Global Head of Marketung & Hustlr CEO. In a Linkedin post he wrote : "Yesterday I joined Lenskart.com with a dual role - as Lenskart’s Global Head of Marketing and CEO of Hustlr, their phenomenal successful brand. So when Peyush Bansal offered me this role over one dinner meeting, much as it was difficult to leave Aditya Birla Sun Life Insurance, it was an offer that was impossible to refuse. I almost jumped first and thought later. I have always maintained that I have never planned my career moves and my made career decisions well in advance.
My principle is simple - is it a great problem to solve. Will it engage me everyday and every second. Will I learn something new and drastically different?... Is it fundamentally “A chance to work hard at work worth doing" These principles allowed me to take on roles that are as diverse as marketing, digital transformation, sales, HR (yes) and even being a CTO of an insurance company! They allowed me to grow as a person and as a professional. Thanks to the Lenskart team to allow me a chance to be a part of their tribe!."

Previously Jaimit Doshi was the Chief Technology, Digital and Markering Officer at Aditya Birla Life Insurance and prior to that he was the Executive Vice President - Heading Marketing, Products, Platforms & Digital. He was also the Chief Sales and Marketing Marketing Officer at Coverfox Insurance. He has expertise in marketing, sales, digital transformation and his contribution towards the further growth of Lenskart would be noteworthy.