Leo Burnett India celebrates Grand Effie for ACKO General Insurance campaign

Leo Burnett India secured the prestigious Grand Effie for their innovative campaign, ‘ACKO: Health Insurance Ki Subah Ho Gayi Mamu’, at the 24th edition of the Effie India Awards 2024. Organized by The Advertising Club (TAC) India, the ceremony was held at Taj Lands’ End, Mumbai yesterday (January 24, 2025), celebrating the best in advertising and marketing excellence.

The event, which has become a cornerstone for the industry, was attended by over 1,200 professionals from advertising, marketing, media, research, PR, and communication. The awards were supported by Platinum Guild International as the sponsor for the Positive Change - Social Good - Brands category, Radio City as the Radio Partner, Diageo India as the Celebration Partner, and AMSTEL & Heineken Beer as Beverage Sponsors.

Speaking on the achievement, Rajdeepak Das, Chief Creative Officer, Publicis Groupe South Asia and Chairman, Leo South Asia, expressed, “Winning a Grand Effie is always one of the most rewarding feelings, and to win it for ACKO, a brand we’ve partnered with since its launch, is even more gratifying. This win is a testament to our solid partnership with ACKO, enabling us to create benchmark work that meets both business and community expectations.”

Amitesh Rao, CEO, Leo South Asia, echoed the sentiment, adding, “At Leo, we believe in creating work that is truly transformative and impactful. Winning the Grand Effie is the ultimate validation, especially for a brand like ACKO that is defining bold new horizons in the cluttered insurance category.”

Incidentally, earlier this month, Publicis Groupe announced the merger of its two leading creative networks – Leo Burnett and Publicis Worldwide – into a single entity: Leo.