Libas brings bridal elegance to life in #SajDhajKe with Avneet Kaur
Libas, India’s leading fast-fashion omnichannel women’s wear brand, has unveiled its new festive campaign, #SajDhajKe, starring the talented Bollywood actress and fashion icon, Avneet Kaur.
With the wedding season in full swing, Libas is positioning itself as the ultimate destination for all festive and occasion wear needs, offering a seamless blend of traditional elegance and modern sophistication.
In this campaign, Avneet Kaur’s captivating presence is paired with a specially composed song, which beautifully complements her style and the essence of the collection. As the face of #SajDhajKe, Avneet perfectly embodies the modern yet rooted spirit of the Libas collection, making it an ideal choice for brides, bridesmaids, and anyone celebrating a special occasion. The film captures the essence of a contemporary woman who embraces both tradition and trend, delivering a look that stands out on life’s most cherished days.
Sidhant Keshwani, Founder & CEO of Libas, shared his enthusiasm for the launch: “The festive and wedding season is a time of celebration and joy, and #SajDhajKe is our tribute to these moments. With Avneet Kaur as the face of the campaign, we are highlighting the beauty of Indian traditions while embracing modern style. Our collection aims to make every occasion more memorable, and we’re excited to bring these unique designs to our customers.”
Avneet Kaur, equally thrilled about the collaboration, expressed: “Being a part of the #SajDhajKe campaign with Libas is truly special. The festive and wedding seasons are about expressing joy and celebrating in style, and Libas’ latest collection perfectly captures the essence of these beautiful moments. I’m proud to represent a brand that beautifully blends Indian tradition with contemporary fashion.”
Libas continues to reinforce its position as a go-to brand for fashion-forward women seeking both style and sophistication during India’s most important celebrations.
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