Libas launches #UffTeriAdaa campaign featuring Kiara Advani

Libas, India’s leading fast-fashion omnichannel Indian wear brand, has launched its latest campaign, #UffTeriAdaa, spotlighting Bollywood star and brand ambassador, Kiara Advani.

The campaign provides an exclusive preview of the brand's festive winter collection, featuring a lively brand film that captures the actress in a glamorous, shimmery avatar, showcasing the essence of the season's festive fashion.
Watch the Campaign Film Here
The newly unveiled collection serves as the ultimate festive mood board, embodying the spirit of celebration. With stunning shimmery accents, intricate zari embroidery, sequins, and vibrant patterns, each outfit is meticulously designed to elevate any festive occasion.
Sidhant Keshwani, Founder and Chief Executive Officer of Libas, said: "As we unveil our Festive Winter Collection in collaboration with Kiara Advani, we are excited to bring forth a vibrant and sophisticated range that embodies the spirit of the season. This collection reflects our commitment of blending tradition with contemporary style, and we believe Kiara's charisma will resonate deeply with our customers, inspiring them to celebrate their individuality during the festivities."

Kiara Advani shared her thoughts on the collaboration: "I am absolutely delighted to be a part of Libas' Festive Winter Collection. This collaboration allows me to celebrate the rich tapestry of Indian culture through fashion. I hope to inspire women to embrace their unique style and shine brightly during the festive season. Together, we are creating looks that not only enhance elegance but also empower self-expression."
Libas’s Festive Winter Collection will be available on major online platforms like Myntra, Flipkart, Amazon, Tata Cliq, and Nykaa Fashion, along with the brand's own website, app, and retail stores.
As part of the festive celebrations, Libas will also launch its annual 'Big Diwali Sale' on October 5th, offering customers discounts of up to 70% with an additional 15% off.

Also Read: Libas secures ₹150 Crore funding for omnichannel push from ICICI Venture