Licious celebrates its Oldest Delivery Heroes in Christmas Campaign

His Christmas, Licious, India's leading direct-to-consumer meat and seafood brand, shines a spotlight on the unsung heroes behind its seamless customer experience—the delivery executives. In a touching social media video, Licious honored some of these individuals who have completed a long tenure with the brand, honoring their dedication and the joy they bring to customers' homes.

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The video highlights long-term delivery executives as they share their pride in being part of the Licious family. They reflect on their commitment to ensuring timely, high-quality deliveries and recount memorable experiences from their years with the brand. The executives also share heartfelt stories of customer appreciation that inspire them to go the extra mile, along with amusing anecdotes from their journeys. These authentic narratives underscore the deep bond between the executives and the Licious brand.
A standout moment in the video features Licious founders, Abhay Hanjura and Vivek Gupta, surprising the delivery executives. They express heartfelt gratitude and present gift hampers, reinforcing the company's philosophy of valuing its people and acknowledging their significant contributions.

This initiative reflects Licious's commitment to fostering a culture of gratitude and respect, making the festive season truly special for the real heroes of the company. Delivery executives play a pivotal role in ensuring consumers' love for the brand. Licious serves nearly 1.2 million consumers monthly through its app, while its flagship loyalty program, Infiniti, has amassed 2 lakh weekly active subscribers, contributing to 58% of the company's monthly business.

Also Read: Licious brings home the spirit of Durga Pujo in its latest festive campaign