Red FM’s Riders Music Fest & Swiggy host Breakfast Ride for Delivery Partners

Riders Music Festival, one of the most exciting celebrations of biking culture, adventure, and music, is gearing up for an electrifying weekend on February 8th and 9th at Backyard, Sportsclub, Gurugram. 

This year, the festival introduced a special initiative in collaboration with Swiggy to recognize the unsung heroes who make everyday meals possible - delivery partners. As part of this heartfelt tribute, a Breakfast Ride was organized exclusively for them, offering these hardworking individuals a rare opportunity to experience the joy of the open road - without the pressure of delivery orders. Instead, the ride was all about music, camaraderie, and a well-earned feast at the finish line. This collaboration was more than just about biking and beats; it was a meaningful celebration of those who keep the nation fed.

Speaking about this collaboration, Nisha Narayanan, Director & COO of Red FM & Magic FM, said, “Riders Music Festival has always been about passion, adventure, and music. This time, we wanted to turn the spotlight on delivery partners who work tirelessly every day. The Breakfast Ride was our way of giving them a well-deserved break - a chance to enjoy the thrill of the open road, free from orders, just pure fun, music, and a feast at the end. It was a small yet meaningful way to say thank you.”

Rohit Kapoor, CEO of Swiggy, echoed this sentiment, adding, “For our delivery partners, the road is their workplace. This Breakfast Ride was about giving them a moment to enjoy it differently. No orders, no rush, just the pure joy of the open road. It is a small way to say thank you to those who deliver so much more than just food every day.”

This initiative reinforced the commitment of brands like Swiggy in recognizing and honoring frontline workers. The Breakfast Ride proved to be an inspiring event, blending the adrenaline of biking with a heartfelt tribute to those who work tirelessly behind the scenes.