Logicloop bags the digital marketing mandate of “The Party Cafe(TPC)

Logicloop, an ROI-focused digital marketing agency, has recently won the mandate for “The Party Cafe(TPC), a brand division of Leo Ace Events Pvt. Ltd.” envisaged by the founder of “Party Cruisers Pvt. Ltd.” which is one of the holding partners in Leo Ace Events Pvt. Ltd. Securing the position as the brand’s digital arm, further to a challenging multi-agency pitch, the brand has onboarded Logicloop to contribute and lead in its various marketing activities including performance marketing, social media management and SEO efforts. 

Commenting on the partnership, Mayank Vora, Co-Founder, Logicloop, shared, “As we commence to work together with The Party Cafe team, we reflect on the leadership and learnings gained by the parent brand Party Cruisers Ltd. in over 3 decades and look forward to taking charge and building something in unison with their new team heading the new project. The parent company has been the pivotal reason behind innumerable celebrations and events across the length and breadth of the country and our team at Logicloop considers this collaboration with The Party Cafe to be a game changer in the events space, considering their all-in-one one-stop-solution for all event requirements from celebration rentals to diverse packages, and a plethora of services.”

Vora added, “Logicloop is committed to the vision shared by the brand which is to help people dream big, about a grand celebration and execute it with no fuss, no stress and no running here and there. The solution to your every event need - be it for personal gatherings or corporate parties, whether on a small scale or large extent - is now going to be digital, and easy, just a few clicks away and you can rent out all event essentials from the comfort of your homes. Logicloop is excited for the journey envisioned by the brand. Our proven track record of scaling businesses over the years allows us to aim bigger for The Party Cafe and seamlessly align their digital initiatives with winning strategies and creative excellence, one step at a time!”

On the other hand, Ms. Mamta Minocha, CEO & Co-Founder of The Party Cafe shared, “A new beginning for us indeed; we believe that this new chapter will empower the events and weddings business through technology and is here to make history in the events realm. For a revolution like this, we were keen on having a digital team that understands our purpose and motto behind bringing this vision into reality. We are glad to have found the right energy in the Logicloop team to match our ambitions for this project and accelerate the brand’s entry into its growth story that’s to unfold in the years to come!”

Logicloop is focused on taking the brand’s proposition up a notch in the upcoming festive season. With its appointment as “The Party Cafe(TPC)’s” digital partners, Logicloop has already begun its pre-launch efforts while the brand is yet to launch its website soon. Demonstrating a remarkable experience of measurable outcomes for its clients, Logicloop’s partnership with “The Party Cafe(TPC)” is focused on helping the brand navigate through the dynamic requirements and diverse paraphernalia of the events ecosystem with a first-mover advantage of being the go-to digital cafe for all event requirements. The agency's reputation has been nurtured based on its passion and commitment to make marketing on digital platforms a lot more predictable and less stressful for its clients, thus driving mutual success. At the heart of this association lies an amalgamation of core expertise: That of Party Cruisers Ltd. in the events domain and that of Logicloop in digital marketing. The team at Logicloop is poised to set a new benchmark in events marketing, leveraging various channels such as social media platforms, search engines and more, to connect with a wider audience, generating high engagement and conversions, ensuring maximum return on investment for the brand. 

 The Party Cafe is the much-needed events marketplace - a newly launched business from the founder of the renowned Wedding and Event management company “Party Cruisers Ltd.”, which is a 35-year-old NSE-listed legacy brand, crafting unforgettable memories and experiences with over 1,500+ projects to their credit so far. “Events industry is undergoing enormous changes and significant transformations due to the ever-evolving perceptions and expectations of the customers. The Party Cafe meets the urgent need for streamlined event planning in urban India. As lifestyles accelerate, we offer a one-stop e-commerce platform providing comprehensive rental solutions for all event types. This platform is opening doors to ease and aims to convene the wedding and event planning process by making it more accessible and affordable for customers. It focuses on the need for a holistic solution to the complexities of planning celebrations. We are delighted to have Logicloop onboarded in this venture and have complete faith in their creative marketing approach to take our brand to new heights,” shared Mr. Zuzer Lucknowala, Co-Founder, Party Cruisers Ltd. and Founder of “The Party Cafe”.

“Spearheading their launch phase on different platforms is indeed exhilarating for us. We are here to redefine their brand narrative with our experience, emotional resonance and expertise. Innovative storytelling is going to be at the core of our plan while blending functionality and aspiration in our communication and robust full-funnel marketing approach. We aspire to generate growing interest and high recall with our target audience, in turn solidifying The Party Cafe’s positioning of simplifying the event planning process for individuals and corporates alike, in today’s landscape, through more and more meaningful ways,” concluded Mr Vora, while acknowledging the huge potential in this fruitful partnership.

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