magicpin launches bold OOH campaign, sparking conversation

magicpin, India’s third-largest food delivery app, has revealed a daring out-of-home (OOH) advertising campaign that has quickly become the talk of the town.

The campaign, featuring the provocative headline "Want a threesome? India's 3rd largest food delivery app is here," takes a playful jab at other prominent delivery platforms.

The campaign caught even more attention when Madhav Sharma, magicpin's Creative Head and Brand Manager, shared a coincidental and uncanny event on LinkedIn. On the same day the campaign was launched, Sharma witnessed a delivery rider whose attire seemed to perfectly capture the essence of the campaign. The rider was spotted wearing a Swiggy shirt, carrying a Zomato delivery bag, and sporting a magicpin helmet — a sight that mirrored the campaign's suggestive message.
Reflecting on this, Sharma commented, "A massive coincidence occurred on the day we launched our OOH campaign. On my way back from work, I saw a rider with a Zomato bag, a Swiggy T-shirt, and a magicpin helmet. And it flows like the finest wine with our OOH headline. As they say, if you know, you know."

magicpin's campaign, with its cheeky humor and the intriguing coincidence shared by Sharma, has certainly succeeded in making waves, drawing attention to its position alongside the dominant players in the Indian food delivery market.