Mandira to endorse Gaja

Shree Ganesh Jewellery House, one of the biggest makers and exporters of handmade gold ornaments seems to be taking a aggressive approach and has big plans for the year 2010-11. The company is planning to expand their retail footprint throughout the country and plans to open 49 retail stores. They have signed Mandira Bedi as a brand ambassador for its jewellery brand Gaja.

The company is said to have an advertising budget of Rs 5 crore for fiscal year 2010-11. Plan list also shows the launch of an IPO from the company soon.

With the plannings, the Rs 2300 crore company is looking geared up to give tough competition to other gold brand in India.