Sugar price is directly proportional to chocolate price

With the rising price of sugar, food and confectioneries companies are finding it difficult to make profit. According to media reports the dimag ki batti jala de brand Perfetti is planning to launch brands with dearer prices.

The plan seems quite obvious with a great chance that other confectioners might follow the same approach. The consumers will be left with no choice as, to sweeten their mouth they will have to shell out good amount be it on sugar or confectionery.