Mangalam Organics unveils humorous ‘Fragrance Missiles’ campaign

The campaign features humorous and light-hearted content that cleverly relates to the unique cone shape of the iconic CamPure camphor freshener. The campaign aims to captivate urban audiences with humorous, light-hearted content that cleverly relates to topical matters while highlighting the product’s distinctive cone shape.

By reimagining the traditional billboard approach, the campaign dubbed "Fragrance Missiles, Locked & Loaded!” aims to create a buzz around the brand and engage with audiences in a more playful way with creative storytelling. Each billboard will showcase witty messages and visuals that highlight the unique benefits of CamPure while seamlessly tying into its perfectly recognizable unique cone-shaped design freshener. The brand is excited to bring a smile to people's faces with its humorous take on topical matters.

"We wanted to step outside the conventional and engage with our audience in a way that sparks joy and connects on a personal level. Our iconic cone-shaped freshener is not just a product; it's a symbol of innovation and freshness. By leveraging this unique shape, we aim to make our campaign memorable and impactful, all while bringing a smile to people's faces." said the Director of Mangalam Organics.

This new campaign will help to further establish the brand as a leader in the camphor freshener category. The campaign will be rolled out across major cities in India, strategically targeting high-traffic areas and key consumer hubs. The billboards are designed to catch the attention of passersby with topical humor and creative visuals, ensuring maximum engagement and brand recall.

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