Marico reinvents snacking with Saffola Cuppa Oats

Marico, one of India’s leading FMCG companies, is set to redefine convenience in the oats category with the launch of Saffola Cuppa Oats—a flavourful, nutritious, and hassle-free snack designed for today’s fast-paced consumers.
Saffola Cuppa Oats is ready in just four minutes—simply add boiling hot water—and comes in two exciting flavours: Magic Masala and Spicy Mexicana. This innovative product blends oats, millets, and crunchy multigrain bites to deliver a masaledaar taste with a satisfying crunch, while also being high in fiber and a source of protein.

Staying true to Saffola’s ‘No Nasties’ promise, Saffola Cuppa Oats contains: No maida, No artificial flavours, No colours, No preservatives, No palm oil
Designed for working professionals, young adults, and students, Saffola Cuppa Oats offers a quick, nutritious, and mess-free snacking solution that fits effortlessly into modern lifestyles. Whether it’s a hectic morning, midday energy boost, or a late-night craving, this instant oats snack delivers great taste without any time waste.
Introducing the product, Nilanjan Roy Choudhury, Business Head – Foods Business, Marico Ltd., shared: “At Marico, we are committed to continuous innovation that aligns with evolving consumer needs. We recognized the demand for a snack that delivers both taste and nutrition without adding to the daily hustle. Saffola Cuppa Oats is our answer—a quick, tasty, and wholesome snack that seamlessly fits into dynamic lifestyles. This product represents a perfect fusion of modern convenience and wholegrain goodness, catering to today’s fast-moving world.”

Also Read: Marico Q3FY25 revenue up 15% at Rs 2,794 cr; PAT grows 4%