Paatal Lok Season 2 sparks creative frenzy as brands dive in

The anticipation for ‘Paatal Lok Season 2’, which premiered on January 17, 2025, on Amazon Prime Video India, has ignited a wave of excitement across social media. The series returns after the hugely popular first season in 2020. Since the trailer’s release, excited fans have taken to social media platforms like X, Instagram, Facebook, and Reddit with a barrage of witty memes and engaging content.

The season revolves around the murder of a prominent Nagaland politician in the State’s capital, thrusting Hathi Ram into a perilous investigation. While the region’s serene beauty is undeniable, the series masterfully explores the darker side, showcasing the challenges faced by protagonist Hathi Ram (Jaideep Ahlawat) as he navigates a hostile and unforgiving environment.

Amazon Prime Video India takes a unique route to promote the series by “unwelcoming” Hathi Ram to Nagaland to protect the idyllic state from the hell that follows him where he goes. Eye-catching outdoor hoardings and a viral video starring Samay Raina, Rinku Singh, Farida Jalal, and Manav Manglani have piqued audience interest. Characters from the Amazon Prime Video universe also joined in unwelcoming Hathi Ram to Nagaland through a series of billboard creatives on Instagram (https://www.instagram.com/share/_j5hCuja-). 

Brands have joined the social media buzz by discouraging Hathi Ram from going to Nagaland in their own quirky ways – some bribing him and others being a little more direct! 

Travel Triangle: https://www.instagram.com/p/DE1_PqOy59Q/?hl=en

Stayvista: https://www.instagram.com/p/DEzgE7hoZbc/?igsh=b2RtNDlvNDAxOG14

Taco Bell: https://www.instagram.com/p/DEzVpDJiP-6/?igsh=eDFxa3Q1MHd2cGti

Bewakoof: https://x.com/bewakoof/status/1879069428664746423?t=C4h1kPj37wTlDk7wWUsXQw&s=19

Biryani by Kilo: https://www.instagram.com/p/DEztM1vpQS-/?hl=en

Wendy’s: https://www.instagram.com/share/BABD-_2bQw

Ixigo: https://www.instagram.com/p/DEzi1xVzItx/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Upstox: https://www.instagram.com/p/DEzoY4DOsaO/?igsh=MW40c2gxb282cTdpYQ==

Abhibus: https://www.instagram.com/share/BADfuhOHsr

Bobble: https://www.instagram.com/share/BAN9KPUJd7

Wow Momos: https://www.instagram.com/share/BAQ6Tmgzta

Burger King: https://www.instagram.com/stories/burgerkingindia/3546070196377753991?igsh=ZDQxenMwd24xZm9v

Wake Fit: https://x.com/WakefitCo/status/1879499472738369698