Maruti Wagon R beats Nano in brand experience

Maruti wagon R has created the highest brand experience and seems to be popular among masses, says the study by TNS.

According to the study by TNS, Maruti Wagon R has created the highest brand experience followed by Maruti Alto.

Wagon R, which displaced Hyundai Santro from the top position has garanered a higher brand experience than the popular Marti Alto. While Tata's product, the cheapest car in the world Tata Nano has got the lowest brand experience, despite a much hyped launch.

The study also suggests that `word of mouth', `test drive' and `cars on the road' are among the five most influential contacts apart from TV and newspaper ads.