Mattel partners with WWE

Mattel, the world's largest toy maker, has joins hands with World Wrestling Entertainment to launch the action-packed WWE Action Figure range in India with a special event at Hamleys the new toy destination at High Street Phoenix, Lower Parel. Indian WWE Superstar, "The Great Khali' thrilled young fans at the launch event by appearing next to a giant replica of his own WWE Mattel action figure.

Karun Gera, Commercial Director - Mattel India, said, "Mattel is excited to bring the iconic WWE entertainment brand to young Indian fans. Capturing all the drama and excitement that makes the WWE a worldwide phenomenon, these action figures and role-play items reinforce our commitment to bringing the most exciting and innovative toys to Indian children."

Created with both kids and collectors in mind, the action figure line truly brings the drama and action of WWE® home and offers something for every fan. Kids can recreate their favourite matches with the approximately seven-inch basic WWE figures, from the "Monday Night Raw®," "Friday Night SmackDown®" and "ECW®" rosters, which are created in real "WWE Superstar scale".

Sudhir Pai, Vice President and Head of Hamleys in India speaking on the occasion said, "Hamleys the Finest Toys in the World and a "Giant" in the World of Toys Retail, is delighted to welcome another lovable "Giant", The Great Khali on it's premises at the High Street Phoenix, Mumbai. Hamleys is more than just selling toys, it's about consistently delivering a Magical Experience to its discerning customers and the association with WWE & MATTEL (INDIA) to host the Wrestling Great is but another step in this direction. Hamleys is pleased to unveil the New Range of WWE Action Figures exclusively manufactured and marketed by Mattel, who, Hamleys reckons as a true partner in progress and a prime business associate."