Max Factor unveils "What's Your X" campaign with Priyanka Chopra Jonas
Max Factor, the iconic Hollywood brand known for its groundbreaking innovations, is making a splash in India's vibrant beauty scene. Partnering with their Global Ambassador, Priyanka Chopra Jonas, Max Factor launches its latest campaign, "What's Your X."
"What's Your X" goes beyond makeup trends. It's a movement that celebrates individuality, self-expression, and the qualities that make each person extraordinary. It reflects the spirit of Priyanka Chopra Jonas and her inspiring career, encouraging everyone to embrace their "X-traordinary" selves.
Building on their tagline "Reveal Your Extraordinary," Max Factor empowers individuals to showcase their unique beauty with confidence. "What's Your X" fosters a sense of community, body positivity, and self-love, highlighting the strength of women who support and uplift one another.
Renowned collaborators lead the charge
Max Factor partners with the renowned celebrity makeup artist Mehak Oberoi, known for her work with Bollywood stars. Oberoi leads the campaign alongside a team of 400 top beauty influencers, including Sakshi Sindhwani, Ishani Mitra, Tarini Manchanda, Simmy Goraya, and Smriti Khanna. This diverse group brings their unique talents and perspectives to the forefront, with Priyanka Chopra Jonas playing a pivotal role in the campaign's launch and engagement.
"Max Factor has always championed self-expression," says Mansi Sharma, Creative Director at House of Beauty. "We're excited to launch this social media campaign speaking directly to India's youth. By collaborating with 400 of the country’s top influencers and beauty experts, who in essence are the voice of today’s beauty consumer, we aim to take over social media and highlight the power of makeup as a tool for self-expression, celebration, and confidence.”
By collaborating with such a vast network of influencers, Max Factor aims to reach over 35 million customers and solidify its presence in India's dynamic beauty scene. The campaign is now live, encouraging everyone to reveal their own "X-traordinary" side.
"Associating with Max Factor for the 'What's Your X' campaign has been incredible," says Mehak Oberoi. "Makeup empowers self-expression, and this campaign celebrates that. I'm excited to see individuals across India reveal their extraordinary selves."
Follow the hashtag #WhatsYourX on social media and see how people are expressing themselves with Max Factor makeup.
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